Krispy Kreme sponsored its second Krispy Kreme Challenge and donated the proceeds to the Juvenile Diabetes Research Foundation, according to a report on ABC Eyewitness News.
Several participants ran over a mile while eating a dozen donuts. However, some just ran while eating some or no donuts. While some may think the theme for such an event is counterintuitive to raising diabetes awareness, the event’s organizer says that’s not so because Type 1 diabetes is an autoimmune disease and it’s not related to obesity or physical inactivity. Eating a dozen donuts at one time is a bad thing for diabetics – or anyone for that matter.
The event was a good time, according to one participant with Type 1 quoted in the article. People with Type 1 diabetes do not produce insulin, the hormone that regulates the amount of sugar in the blood. That’s because their bodies have mistakenly identified insulin-producing cells in the pancreas as foreign cells and destroyed them.
The event is reminiscent of a promotion from the fast food chain Wendy’s in which it aimed to sell lots of sugar-loaded frostys at a discount in order to raise money to help fight diabetes. You can check out an article on the Wendy’s fundraiser here: Blogger to Wendy’s: Your Diabetes Fundraising is Irresponsible.
